The rich don’t cry.
Looking at the global sales results of 2022, there is no doubt that the industry had a really bad course. There were many countries that registered their worst figures in decades, but, nevertheless, this poor state applies only to generalist firms and normal drivers. The rich live in another reality and the Ferrari data shows it.
The Italian brand has made its 2022 sales public and, summarizing it, it has been a new record year for the firm: it sold 13,221 vehicles, which represents an increase of 18.5% compared to the 11,155 cars it sold in 2021.
This is accompanied by notable growth in financial results.
On the one hand, the net profit of the company has been 939 million euros, which implies a growth of 13% compared to the previous year. On the other hand, turnover has increased considerably, reaching 5,090 million euros, an increase of 19.3% compared to the 4,270 million registered the previous year.
By markets, the group formed by Europe, the Middle East and Africa was the main one, with 5,958 sales. The American continent followed with 3,447 units. The block of China, Hong Kong and Taiwan added 1,552 and the rest of the Asia-Pacific region accounted for 2,264 sales.
As for those responsible for the good course, the company points to the Portofino M, Ferrari SF90 Stradale and Spider, Ferrari 296 GTB and 812 Competizione.
Benedetto Vigna, Ferrari Chief Executive Officer, said: “Last year ended with outstanding financial results that met and exceeded our guidance and set new records across all metrics.”
He adds: “These figures provide the foundation for an even stronger 2023, fueled by persistently high demand for our products around the world. Despite a complex global macro-scenario, we look to the future with great confidence, encouraged by the many signs and achievements of an evolving Ferrari.”
Ferrari is on a clear upward trajectory and everything indicates that in 2023 it will leave these figures even further behind, since the arrival of the Ferrari Purosangue, the brand’s first SUV, ensures a notable increase in sales.