Why has the production of the Renault Talisman officially ceased? The French sedan says goodbye to the market without replacement after only 6 years of commercial life.
In the market, models come and go constantly. Some last decades and others leave abruptly, almost without saying goodbye. In many cases it is somewhat justified and in others the reasons for this drastic decision are not really understood. This is the case of the Renault Talisman, which has officially ceased production just a few days ago.
Specifically, at the end of February, Renault decided to put an end to the production of the Talisman, its D-segment sedan. This decision is unfortunate, but not entirely unexpected, since the rumors of the disappearance of the Renault Talisman have been around for years.
Why has the production of the Renault Talisman officially ceased?
Renault presented the Talisman at the 2015 Frankfurt Motor Show as its new saloon, a model that came to replace the Renault Laguna, which was active for more than 20 years and marketed three different generations. However, despite a promising start, sales of the Renault Talisman have been sinking over the years.
Video: all the details of the Renault Talisman Sport Tourer:
In 2016, the Talisman sold more than 34,000 units on the European market, but sales fell to 16,000 units in 2019. With the arrival of the pandemic, they ended up sinking with only 8,000 cars sold in 2020. This has led Renault has made the difficult decision to cancel production of the Talisman and end its commercial life after just over six years.
And, what is the reason for this radical decision? To the increasingly low sales that the French saloon was registering in recent years. In fact, in 2021 only 314 units were registered in Spain compared to the 51,700 cars that Renault sold last year, which represents only 0.6% of the total number of vehicles registered by the diamond firm in our country.
Meanwhile, the fact that models like the Renault Kadjar, already in their last stages of life before the arrival of the new Renault Austral, has managed to market 4,834 units in the same period does not help the company justify the Talisman being active.
This, coupled with the difficult time the sedan segment is going through, with poor sales results caused by a public that prefers SUVs to this type of vehicle, has ended up with the Talisman ceasing production with no replacement in sight. It is very likely that Renault will not launch a new sedan for years, unless there is a clear change in trend.
