Breaking a record on DTT is not easy. That is why it has been a long time since television in Spain surpassed the mark of the most watched broadcast. But, thanks to free football, the record has been surpassed again. It is a very important moment given that the last time a record figure was achieved was in the distant month of December 2022.
A few hours ago we received the latest television audience analysis from Barlovento Comunicación and we got some good news. News that, on the other hand, was to be expected, since the victory of the Spanish team against Georgia was obviously going to have a strong impact in Spain. The team not only scored and won, but La 1 once again achieved a historic audience figure.
Historic records for Spain
That the Spanish national team is in its prime at this Euro 2024 is something that is more than confirmed. So far, the only team that has managed to score in Spain’s goal has been our own team with an own goal. That says a lot about the high level of the team. This good performance is materializing in the television results. Because, according to the data published in this report, Spain’s match against Georgia has been the most watched on television to date.
Its audience figures, which we will discuss later, have managed to surpass the match against Morocco on December 6, 2022, which we already know how it ended and which, yes, swept the DTT. But this match has been watched even more. At the same time, the match surpasses the record it had set as the most watched television broadcast. Until now, the title was held by the World Cup final in Qatar between Argentina and France on December 18, 2022. But this match against Georgia has been pure spectacle and has managed to improve the figures. Possibly, it is also adding very good figures on RTVE Play.
What data are we talking about?
The audience analysis report for the match that we have linked to at the end of the news is absolutely outrageous and extremely in-depth. To free you up from the work, we have dived into the data with the intention of extracting the most important ones. So we can tell you, to start with, that the match between Spain and Georgia amassed a number of 14.1 million unique viewers, reaching a screen share of 60.3% and an average audience of 9,059,000 people.
To this we must add more important information, such as the fact that it was, of course, the match with the highest audience in the entire Euro Cup and even the most watched content of the year. All of this is overshadowed by the record we mentioned earlier, but it is still quite suggestive to remember these nuances. We also discover in the report that the golden minute was at 22:44 hours, at which time a 64% screen share was achieved and an audience of 10.4 million people was reached.
Another interesting fact is that the match was the leader in all age groups and there was no area of ​​Spain where it was not number one. This is a good fact to bear in mind, since it shows how much free football, especially the matches of the Spanish national team, are capable of uniting citizens. Neither age nor place of residence mattered, since everyone was coinciding in the same interest: to see the team win. If we talk about the age group under 44, the share was above 70%, which is a very high figure. And data like this made La 1 reach a huge audience, with the match accounting for 45% of the total and reaching a share on the day of 26.4%.
The second most watched program of the day was the Telediario before 10:00 p.m., which was broadcast during the half-time break of the match, which is quite logical because we don’t usually change channels at that time. Outside of the Euro Cup content, the most watched content in that slot was Secretos de familia on Antena 3, followed by Supervivientes All Stars Express and the Antena 3 news. But, obviously, all of it was far from the national team’s match.
