The DGT uses Artificial Intelligence to make us more prudent at the wheel
The daughter of a real victim of a traffic accident who died 39 years ago tells in first person what it has been like to survive the absence of her father during all this time. She is the protagonist of the tough campaign of the DGT for this Christmas.
The campaign can be seen and heard from December 19 to January 8 on television, radio, print media, digital media, social networks and cinema.
The tough campaign of the DGT for this Christmas
Tomorrow, Monday, the new DGT campaign begins for the upcoming holidays.
Under the title “The Christmases you could not live” he wants to show how hard it is to survive the death of a family member or friend as a result of a traffic accident. Specifically, it shows the family photo album of Martín, a father of a family who died in a road accident four decades ago.
The objective of Traffic experts is to raise awareness of the direct and indirect consequences that traffic accidents have on the lives of people related to the victim.
Martín’s photo album features Fanny, his daughter, who was only 6 years old when he died.
With Artificial Intelligence
Martín lost his life due to the recklessness of a driver. He then had three children and his wife was pregnant with four.
Through photographic retouching with Artificial Intelligence (AI), the campaign creates a fictitious Christmas photo album that Martín has not been able to enjoy.
