If you want to join the ranks of the Dora Milaje elite warrior nation of Wakanda, you must be prepared.
The Lexus RZ joins “Black Panther” to present its technology in a spot that we liked. According to the brand, if you want to join the ranks of the nation of elite Dora Milaje warriors from Wakanda, you must be prepared, and what better way to do it than with the new RZ 450e, a 100% electric SUV. She says that this car gives the Dora Milaje “an electric attitude.”
The Dora Milaje are the wars of Wakanda. They are known for their shaved hair style, their spears and the reddish tone of their costumes, a group of warriors that will be present in the next Black Panther movie. Marvel Studios’ Black Panther: Wakanda Forever opens on November 11, and on the same tape Lexus once again joins forces with the cast as an exclusive partner.
“The power, elegance and forward thinking of the Lexus brand align perfectly with the Black Panther franchise. We couldn’t be happier to partner with Lexus once again to bring an action-packed story to life and support the 360 campaign,” said Mindy Hamilton, Senior Vice President of Global Marketing, The Walt Disney Company.
“We are excited and honored to continue our collaboration with Marvel Studios’ Black Panther franchise,” said Michael Moore, General Manager of Strategic Communications for Lexus International. “Our all-electric Lexus RZ 450e fits perfectly into Dora Milaje’s cutting-edge arsenal, delivering an elevated driving experience that intuitively connects with its riders through advanced technology and compelling performance.” The Toyota brand thereby reinforces its commitment to cinema and Marvel movies.
