In August we learned that this season of LaLiga Smartbank, the Spanish Second Division would be seen on television on the largest number of operators and platforms in its history, turning the failure in the auction for exclusive rights into a deal that increased the accessibility of « Silver Division.
Vodafone, Movistar, Orange and Telecable were the operators that began broadcasting the LaLiga Smartbank TV channel from day one, but now that the
LaLiga Smartbank arrives at Euskaltel
Failing to get offers in the auction of the rights of LaLiga Smartbank (Second Division) for an operator to offer them exclusively, LaLiga decided to make a second attempt by announcing the reserve price, but Lot 7 was left deserted, which opened the door to be marketed under a non-exclusive regime.
On August 1, 2022, LaLiga announced that, with this latest formula, the platforms on which the channel dedicated exclusively to the Silver Division of Spanish football could be seen multiplied and that it would be available in, at least, 11 different platforms.
From August 12, 2022, the date on which the first day of the competition began, Vodafone, Movistar, Orange and Telecable were the operators that broadcast the first 11 games, confirming that, later, “from September”, Other operators and platforms (Amazon Prime Video, Euskaltel, R, Virgin Telco, MásMóvil, Yoigo and Guuk) would gradually join the retransmissions, which exponentially multiplied the access of fans to the competition.
Well, now that the ninth month delay has been overcome, we now know when the LFP Second Division will begin to be broadcast on Euskaltel. It will be this week when subscribers to the operator with the new Total TV package will be able to enjoy LaLiga Smartbank matches, which will be available through the LaLiga Smartbank TV channel on dial 62 of Agile TV.
On Prime Video starting in November
Another of the major platforms that will broadcast the competition and is months behind schedule is Amazon Prime Video, the streaming platform on which subscribers will be able to watch LaLiga Smartbank matches at no additional cost, being the first football competition to join the platform of streaming of the e-commerce giant in our country.
Javier Tebas, president of LaLiga, confirmed in early October at the ‘Compliance in Sports Law’ Congress, organized by the Higher Sports Council and the Universities of Malaga and the Rey Juan Carlos University of Madrid, that LaLiga Smartbank will be seen on Amazon Prime Video from November 1.
