Vodafone continues with its restructuring and internal changes in search of accelerating both profitability and growth. With the help of Zegona, a series of adjustments are introduced that will help the operator continue on the positive line on which it has established itself in recent weeks.
The restructuring in Vodafone’s internal ranks seems not to have ended. In this case, the restructuring that the company has carried out in its business division is revealed. And not only does it make changes to the operation of Vodafone Empresas’ business areas, but it also makes important management changes with new appointments.
Simplify to look to the future
What Vodafone Empresas has done has been to seek the simplification of its business and thus achieve a restructuring that enhances growth and that search for profitability that we mentioned. The entity is restructured around three main areas: Operations, sales, and marketing. This is an important change, since this division of the operator contributes around 30% of its income. Therefore, not only are changes made to maintain the good moment, but we also seek to improve and continue growing.
As sector specialists know, Vodafone Empresas has a lot of muscle and a position of great importance when it comes to the Internet of Things or cybersecurity. They also do active work in other types of services, such as those related to the cloud. These business areas for companies complement the efforts that Vodafone makes in its user services and allow the operator to continue growing and strengthening its position.
What changes have been made?
In operations, one of Vodafone’s objectives in this new stage is to have more specialized profiles in all its business areas and, in addition, to be able to provide a service in which responsibility with customers is dealt with from beginning to end. This will apply to all cases and processes so that the internal functioning of Vodafone Companies reaches a higher level.
For its part, if we talk about sales, what the operator has done has been to apply a verticalization process that will have two goals. On the one hand, make the response time they boast faster. And, on the other hand, directly, make the delivery of results more successful. Thanks to all this, they will be in a position to provide clients with a more flexible, faster and more agile way of working with which it will be easier for them to be satisfied. They will apply this to all their clients, which include not only all types of companies, but also public administrations in our country.
Lastly, in the marketing division, the changes introduced by Zegona focus on simplifying all the processes they carry out just as they are also doing in other areas. In addition, they intend to launch the development of new businesses and improve the performance they achieve in satisfying their customers.
These modifications in the development of the company are implemented, as we mentioned, with changes in terms of the executives who are in charge of the most relevant positions in these areas. All of this will help Vodafone move forward after a period in which the operator has gone through different turning points. For users, these changes are beneficial because it is clear that Zegona has a great project on its hands and a future plan that is being structured around very well received changes. In addition, they also intend to continue working on more products that allow them to multiply their income from this area of ​​​​business, such as new technological solutions that respond to market needs. In conclusion, Vodafone continues to look forward with optimism and that is good news for everyone.
